5 Recruiting Trends To Be Aware Of In 2017 In this competitive job market, I’ve found that staying on top of the latest trends greatly influences how you recruit and how you attract top talent. To get the attention of great talent, you need to know where they are, what they like, and how they’re engaging recruiters. With 2017 officially off and running, consider these five recruiting trends for your own organization. 1. Know what they want. What are candidates looking for? Right now, a big thing is flexibility. Flexible work is an increasingly prevalent focus for candidates. Can you articulate the flexibility available for each role you are recruiting for? Another important factor is professional development and the opportunity to be promoted. Does your current organization structure allow for employees to be promoted quickly and participate in development programs? 2. Use of video. Organizations are relying on video recruiting more and more. Whether it's video interviewing, posting videos about company culture, or utilizing video job descriptions, this demonstrates that you're on top of technology trends. Bonus: it allows you to connect more personally with the candidate earlier in the process. Check out the cultural video from Aureon. 3. Know the labor landscape. What is the monthly job report showing? Are organizations going to need to fill more positions? The labor landscape is constantly changing, which is why it is a good idea to stay up to date on what it looks like. You can do this by reading the latest jobs reports, and identifying which regions and industries are hiring more or less right now. 4. Everything is going mobile. According to a Glassdoor survey, 9 in 10 job seekers will use a mobile device for their job hunt in the next year. On the flip side, 50 percent of job seekers say that it’s hard to apply for jobs with a mobile device. In order to prevent this, keep your applications simple, and allow job seekers upload their resumes from their mobile device. 5. High demand for specific skills. There’s a low number of applicants across the board, but SHRM reported that two of the top five reasons for why organizations had hiring difficulty were: Candidates didn’t have the necessary work experience. Candidates didn’t have the necessary skills. This implies that there is a high demand for specific skills, and 68 percent of hiring professionals said that they had difficulty recruiting candidates with the necessary requirements for full-time positions. One way to help you recruit for specific skills is to alter your screening process on a skills basis. Find out what skills you need, and target them specifically. How do these trends influence your recruiting strategy? Katie Roth Katie Roth has been in a leadership role in the employment industry for the majority of her career. Currently, she is the President of Aureon Staffing, a full-service employment placement agency located in West Des Moines, Iowa. She is a graduate of the University of Iowa and is certified by both the Society for Human Resource Management (SHRM), as a Senior Professional in Human Resources, and the National Association of Personnel Services, as a Certified Personnel Consultant (CPC).