How To Get Creative With Your Recruitment Ads

If you had to guess, how many advertisements do you think you see every day? It’s probably a lot, right? While people aren’t sure the exact number, marketing experts estimate that the average American sees around 4,000 ads daily.

For organizations that want to post a recruitment ad, it can be extremely difficult to differentiate their ad from the rest of the noise.

This is why coming up with an ad that is creative, attention-grabbing, and unique is essential if you want your organization to stand out.

However, this is easier said than done. To help you get started brainstorming your creative recruitment ad, take a look at what these companies have done.

Visually Appealing

The LEGO Group® is getting visually creative with their recruitment ads, by featuring images of LEGOs (surprise, surprise). Even though the words aren’t attention grabbing, the visuals more than make up for it. Naturally, your eyes notice the visuals before the words, so it’s very important to choose an image that will entice people to read what you have to say.

Speak to Your Target Audience

When it comes to creating an ad, you have to know what kind of audience you’re targeting. For example, take a look at the Microsoft® ad below. They were seeking software developers, so they made an ad that only people with a certain set of skills could decipher. The point here is that it’s always a good idea to appeal directly to your main audience, whoever they may be.

Microsoft Recruitment Ad

Placement is Key

One of the often overlooked aspects of a recruitment ad is where to publish and promote it. Most organizations stick with the basics and use Facebook, Twitter, LinkedIn, and job sites to promote the ad. But, depending on your target audience, there could be other areas for your recruitment ad that would be more effective.

Take the ride-sharing company Lyft® for example. Instead of a typical web ad, they turned one of their ads into a billboard that was visible from the interstate, since their target market is mainly drivers.

Where else could your organization be advertising? That can be a difficult question to answer, but it can be very rewarding if you figure it out and tap into a new space.

Try Videos

Have you considered posting jobs with videos? A study by Ongig shows that job-seekers spend more than triple the time watching video job ads (three minutes) than they do reading a text job ad (55 seconds). This gives you more face time with the potential candidate, and lets you explain your company and the job in more detail.

Does your organization need to get more creative when it comes to recruitment ads?

Back Office Recruitment Publication

 

Katie Roth

Katie Roth has been in a leadership role in the employment industry for the majority of her career. Currently, she is the President of Aureon Staffing, a full-service employment placement agency located in West Des Moines, Iowa. She is a graduate of the University of Iowa and is certified by both the Society for Human Resource Management (SHRM), as a Senior Professional in Human Resources, and the National Association of Personnel Services, as a Certified Personnel Consultant (CPC).

Published

January 30, 2017

Posted by

Katie Roth

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