Utilizing a PEO to Take Off as a Senior Living Start-Up

Start-ups have a lot at stake. It’s like a pilot getting a plane off the ground. Any errors in the early stages can be critical.

Is financing in place? Check.

Is our marketing plan targeted and ready to roll out? Check.

Do we have all our permits and certifications? Check, I think.

Are we all set on payroll and taxes? Ummm…

Benefits packages? *radio silence*

Do we have a recruiting plan in place? *more silence*

There’s a lot to think about.

When it comes to a booming industry like senior living communities, getting up and going as soon as possible is key to begin serving residents and growing your company. With so many things to think about, the services of a professional employer organization (PEO) can get you off the runway and at cruising altitude faster than you could on your own.

What’s a PEO?

In short, a PEO helps companies solve problems in the areas of human resources, workers’ compensation, risk management, employee benefits, and payroll. Like a co-pilot, they can take the wheel and immediately give you the ability to run more efficiently and have time to focus on your core business. When you’re just starting out in the senior living industry, being able to serve residents should be first and foremost. When you can focus all your energy on this, the sky is the limit.

Working with a PEO like Aureon HR gives you an immediate competitive advantage in attracting and retaining the best employees in your industry by offering benefits packages at costs you couldn’t afford on your own. In addition, Aureon steps in and immediately handles the administration of those benefits as well as payroll, workers’ compensation, risk management and other essential HR services.

Employing a PEO like Aureon is invaluable to residents of a start-up senior living community. That’s what Navion Senior Solutions found when they began working with Aureon.

“Ultimately, Aureon helps us take care of our residents and our business,” said Ted Turner, Chief Operating Office for Navion. “Now we don’t have to worry about HR issues or processes that are going on in the background … it makes our decisions easier, knowing that we have this established process to help us.”

According to the National Association of Professional Employer Organizations (NAPEO), clients that employ a PEO grow faster, have lower rates of employee turnover, and have higher rates of business survival than their peers. Why? Because you simply plug in the expert services the PEO offers and they take care of the rest, saving you the time and costs of having to build it all on your own.

Aureon has the senior living community expertise to make your start-up an immediate success. Whether it’s making sure you’re in compliance with state and federal laws and regulations or helping you set up essential accounts, you’re covered. You’re reaping all the benefits of having options like a large, well-established senior living company without the cost of the staff to run it.

It’s like starting your flight with the wheels already off the runway.

With your smooth take off, and your ability to focus on core competencies and strategies, soon you’ll be looking to expand. A PEO allows you the ability to scale, which is extremely important to senior living companies as they start to grow. You’ll have a consistency across your organization that will ensure continued success.

According to Jeff Trout, Vice President of Finance for Cappella Living Solutions, choosing a PEO helped them save time and focus on growth of their senior living business.

“Having Aureon manage our HR saves us time overall,” Trout said. “Now we don’t have to put together benefit offerings, which was very challenging, and can focus on managing and opening new communities.”

With Aureon, you can leverage more than their senior living HR expertise. From becoming your off-site IT department to handling customer service and even talent acquisition, you’ll be bigger than what the walls of your office can support. Your small 10-seater will look like a jumbo jet and run as smoothly as one too.

See what Aureon HR has already done for small start-ups in the senior living community:

 HR Solutions Help Management Company Grow and Scale

 Improved Onboarding Efficiency: HR Solutions for the Transition Phase

Start-up senior living developer and operator, Navion Senior Solutions, sought a partner to assist in the transition period of newly acquired communities with efficient and quality human resources solutions.

 

Becky Buttermore

Becky has been with Aureon, an Iowa based PEO as the Director of Business Development, Senior Living for 7 years. She has over 10 years' experience in servicing the Senior Living industry. Prior to joining Aureon, Becky was with a regional PEO where she helped launch the PEO division. Becky is the former President and CEO of a large staffing provider in north Alabama with over 20 years' experience in the staffing industry. Becky received her BS degree from Samford University in Birmingham, AL and she received her PHR and SHRM, CP designation from the National Society of Human Resource Management and her CASP from the University of North Texas. She is actively involved in SHRM, and Dallas HR.

Published

June 1, 2018

Posted by

Becky Buttermore

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