Workplace Culture: Why It's Important for Your Business

What makes your organization unique? Why would someone want to work at your organization?

If it’s difficult for you to quickly formulate a response, then odds are that you may need to put a stronger emphasis and focus on your workplace culture.

Workplace culture is how the values, beliefs, traditions, and attitudes in your organization come to life. It’s how your employees behave, communicate, and interact, and it’s what makes your organization unique from every other place.

Why Focus on Workplace Culture?

Believe it or not, employee happiness and organizational financial results are tied to a strong, positive workplace culture. When you create an environment that is motivating and pleasant, your employees pick up on it.

Workplace culture helps attract and retain talent, but it can also demotivate and repel talent if the environment isn’t appealing.

Consider this fact: only 32 percent of employees are considered engaged at their job, according to Gallup. Everyone else is either not engaged (50.8 percent) or actively disengaged (17.2 percent).

Creating a culture that focuses on the value that each employee provides is key to keeping your employees engaged. Host monthly or weekly events or parties. Send out weekly emails. Provide productivity and collaborative tools or apps for employees to use. These kinds of things can help make your employees feel valued, respected, and involved.

How Does Culture Happen?

Culture happens every time you open your mouth. It is influenced by what you allow and accept, what you permit and promote, and what you condone and own.

What are you saying is okay? What are you promoting? When you realize that culture is created and shaped by what YOU do, it seems a lot more important. The truth is, culture is something that you can control if you’re intentional about it. It’s never too late to make an impact and become the architect of your organization’s culture.  

How do I Integrate Culture?

When you onboard new employees, make culture integration a primary focus and communicate it clearly. During this time, you should address the following areas:

  • Workplace practices, policies, and philosophies.
  • Leadership, mission, vision, and values.
  • Work environment, dress, acceptable and unacceptable behavior.
  • Work ethic and productivity standards.
  • Professional standards of communication and behavior.

Have Gold Standards

Here at Aureon, our culture is based off our four gold standards. These impact our decisions, behaviors, and how we interact with each other and our clients.

  • BE A WINNER – We attract, develop, and retain two kinds of people: the best and those with the potential to become the best for us and our clients. Our people are engaged, intelligent, diverse, enthusiastic, and adapt quickly to changing client needs.
  • WORK TOGETHER – We make things happen by working together. It creates internal value for our company and our clients, and it means our solutions are more comprehensive, coordinated, and customized.
  • ALWAYS DO THE RIGHT THING – We say what we mean, match our behaviors to our words, and take ownership of the company by being good stewards of our shareholders’ assets and interests. Adhering to the highest moral principles and professional standards is required.
  • BE A CLIENT CHAMPION – We’re used to winning. It’s something we’re really good at. That’s because we understand and are responsive to the needs of our clients. Their success is our success. So, we insist on being successful.

What are your gold standards? This is one way that you can help shape your organization’s culture and set the standard for how employees should behave and interact.

What is your organization’s workplace culture like?

Retaining Good Employees


Jason Kiesau

Jason Kiesau has been studying personal, professional and leadership development for most of his adult life. As the Leadership and Talent Development Manager for Aureon, he travels the country working with leaders in the areas of self-management, relationship building, strategic thinking, and development of high performing teams. Jason's purpose is to inspire confidence in everyone he works with, and he is passionate about helping them pursue and achieve meaningful results.


March 31, 2017

Posted by

Jason Kiesau


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